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Iraq Pharmaceutical Sales Market

Iraq Pharmaceutical Sales Market

Click here to download sample ,IRAQ Q2 2018

INTRODUCTION:

 

THE ( IrPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN IRAQ (PRIVATE SECTOR) .

 

THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.

 

OBJECTIVE:

TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN IRAQ WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.

 

METHODOLOGY:

1. SALES DATA IS COLLECTED DIRECTLY FROM THE MANUFACTURERS, AGENTS AND DISTRIBUTORS WORKING IN IRAQ AND THEIR FIGURES INSERTED INTO THE STUDY

 

2. A REPRESENTATIVE SAMPLE OF 161 PHARMACIES THROUGHOUT IRAQ ARE VISITED ON A MONTHLY BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.

 

THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAME. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYZED AND THEN PROJECTED TO THE NATIONAL LEVEL.

 

SELECTION OF PANEL PHARMACIES:

THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:

 

1-      PHARMACIES IN IRAQ WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER

 

(  A+ ) PHARMACIES                      DAILY TURNOVER ABOVE USD 600

(  A   ) PHARMACIES                      DAILY TURNOVER USD 400 –  600

(  B   ) PHARMACIES                      DAILY TURNOVER USD 200 – 400

(  C   ) PHARMACIES                      DAILY TURNOVER BELOW USD 200

 

2-      THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.

3-      THE REGIONAL DISTRIBUTION OF PHARMACIES IN IRAQ

 

CALCULATION OF VALUES:

THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE IRAQI DINAR VALUE.

THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.

 

PHARMACY UNIVERSE VS PANEL

CITY/REGION

UNIVERSE

SAMPLE
BAGHDAD

2000

70

DIWANYIA

82

28

NAJAF

240

 BABEL

300

 KOUT

132

 KARBALAA

240

 DIALA

260

21

 MOUSIL

320

 SALAHUDDIN

155

 SAMERAA

100

 BASRA

108

7

 NASERIYA

180

ERBIL

200

21

KERKUK

140

 DUHOK

72

SULEIMANIA

100

 RAMADY

94

14

 FALLOUGA

80

TOTAL

4943

161