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Kenya Audit

KENYA PHARMACEUTICAL SALES MONITOR

Click here to download sample Kenya Q3 2015

INTRODUCTION:

THE ( KPSM ) IS A QUARTERLY PUBLICATION DESIGNED TO ACCURATELY REFLECT THE QUANTITATIVE SALES OF PHARMACEUTICALS IN KENYA (PRIVATE SECTOR) .

THIS STUDY PROVIDES INFORMATION ON THE ACTIVITY OF PHARMACEUTICAL COMPANIES AND SERVES AS A STATISTICAL TOOL OF ASSESSMENT OF SALES.

 

OBJECTIVE:

TO PROVIDE THE PHARMACEUTICAL COMPANIES OPERATING IN KENYA WITH AN ACCURATE TOOL BY WHICH TO MEASURE THEIR SALES AND THE SALES OF THEIR COMPETITORS, ON A REGULAR BASIS.

 

METHODOLOGY:

  1. SALES DATA IS COLLECTED DIRECTLY FROM THE MANUFACTURERS, AGENTS AND DISTRIBUTORS WORKING IN KENYA AND THEIR FIGURES INSERTED INTO THE STUDY.
  1. A REPRESENTATIVE SAMPLE OF 100 PHARMACIES THROUGHOUT KENYA ARE VISITED ON A MONTHLY BASIS, AND THEIR PURCHASES OF PRODUCTS RECORDED.

 

THE DATA IS THEN CODED AND PROCESSED BY A COMPUTER PROGRAM. DURING THIS PROCESS STRICT QUALITY CONTROL MEASURES ARE APPLIED. AT THE FINAL STAGE THE DATA IS ANALYZED AND THEN PROJECTED TO THE NATIONAL LEVEL.

 

SELECTION OF PANEL PHARMACIES:

THE BASIS AND CRITERIA OF SELECTION WERE AS FOLLOWS:

  • PHARMACIES IN KENYA WERE CATEGORIZED ACCORDING TO THEIR DAILY TURNOVER

 

( A+ ) PHARMACIES                      DAILY TURNOVER ABOVE USD 1000

( A   ) PHARMACIES                      DAILY TURNOVER USD 600 – 1000

( B   ) PHARMACIES                      DAILY TURNOVER USD 300 – 600

( C   ) PHARMACIES                      DAILY TURNOVER BELOW USD 300

 

  • THE WEIGHTED AVERAGE OF EACH GROUP WAS CALCULATED AND FOUR SEPARATE PROJECTION FACTORS DETERMINED.
  • THE REGIONAL DISTRIBUTION OF PHARMACIES IN KENYA.

 

CALCULATION OF VALUES:

THE PHARMACY PRICE IS THE PRICE LEVEL USED TO CALCULATE THE KSH VALUE.

THE PHARMACY PURCHASE PRICE IS THE PRINTED UNIT APPEARING NEXT TO EACH PRODUCT.

 

PHARMACY UNIVERSE VS PANEL

 

REGION UNIVERSE
SAMPLE
NAIROBI
1031 47
KIAMBU 250 12
UASIN GISHU 148 7
NAKURU 177 8
MOMBASA 250 11
EMBU 40 2
KAJIADO 117 5
KISUMU 83 4
MERU 98 4
TOTAL 2194 100