The audits are designed to accurately reflect the quantitative sales
of the pharmaceutical products in the private sector. The pharmaceutical companies can benchmark their performance against their direct competitors on a regular basis as:

1. Ranking of performance by both unit and value ( US$ and local currency) in terms of:
   a. Manufacturers
   b. Products
   c. Product form
   d. ATC classification
2. Percent of the total market share
3. Percent of the selected market share
4. Growth
5. Evolution

The source of our data is:

1. A panel of pharmacies – representative sample – throughout the country which we visit on monthly basis to get their recorded products purchases.
2. Actual sales data from distributors and manufacturers.

The data is coded, processed then analyzed by a computer program
and finally projected to the national level.